What Makes for a Good Blog?


August 20th, 2008

Productivity guru/hipster Merlin Mann lists 9 points for a good blog here.

A great example of how a simple tool is good enough to tell a story and create content:The Master of Emulsion: Flip Video Vlog: A Tale of Two Formats

Focusing within a niche


November 27th, 2007

What Color is Your Parachute? by Richard Bolles is the top-selling book on changing careers of all time. What many people don’t know about the book is that it was originally written for a very narrow audience; Episcopalian ministers who were losing their jobs in a budget crunch and were looking to find new jobs.

He wrote the book based upon his experiences with his own job situation and self-published it. Other people heard about the book and realized that much of the advice could apply to them and the book started selling outside its original niche. Millions of copies have been sold and it still sells over 100,000 copies a year. Not bad for a book written 30 years ago for a very narrow audience.

Richard Bolles saw a problem Read the rest of this entry »

The big four niches


November 27th, 2007

There are four major areas that content producers continue to tap into time after time. Every major publisher has divisions devoted exclusively to publishing books in these areas:

  • Dieting
  • Exercise
  • Finance
  • Relationships

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Finding your niche


November 27th, 2007

Before my foray into publishing, the first niche I tried to exploit had mixed results. When I was in high school I decided I wanted to become a professional magician. There are many different directions a magician can take. There’s the general performer who does shows locally for parties and special events. There are close-up magicians that work in restaurants and private parties. Then there are trade show magicians who specialize in working with large companies that can make as much as the CEO’s they’re hired to entertain. I decided on performing big stage illusions; so the obvious choice at the time was to work on cruise ships. Living in Fort Lauderdale made that an easy choice. I got off to an excellent start. At least I thought so.

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7 Bootstrap basics


November 27th, 2007

This whole blog is about taking a bootstrap approach towards success. That means relying on nobody but you. This isn’t about passing a job interview or getting a part from a casting call. This is all about creating your own success. In order to that you have to remember seven import rules:

 

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