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Multimedia Empire » Blog Archive » Cashing in on your fleeting YouTube fame

Tay Zonday of Chocolate Rain fame has hit the big time for a YouTube star - making money. He’s released a new video sponsored by Dr. Pepper featuring an update to his song. This is a great gimmick for all parties concerned. Dr. Pepper gets a hip Internet meme, Tay gets some cash.

Of course YouTube being what it is, not all parties are happy. I just saw this comment and had to laugh:

“So yeah pretty much sold out. I mean you invested a lot of time into your lyrics to make your original “Chocolate Rain” song. But hell who cares about your original message when you can make money and get syrup dumped on you. Or is that right?”

Um, yeah. This puts him in league with Michael Jackson, Beyonce, the Rolling Stones and other “sell outs”.

Wired

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