July 6th, 2008 is a new project between Justin Robert Young and myself. We’re trying to reinvent television news on a zero budget. Launched a little over 10 days ago, Justin has already racked up an impressive number of interviews. Have a look for yourself at what we’ve been up to.

PicLens: Seeing the geist

July 6th, 2008

My friend Trey Ratcliff showed me this very cool tool for scanning gazillions of images all at once. It’s a very useful way for a media producer to find photos and videos. It works in Safari and FireFox. It’s really worth just checking out. PicLens


Gigaom has a nice overview of a recent interview with Brad Bird (director of Iron Giant and The Incredibles about innovation and Pixar). Link

NYT’s piece on people making money for making videos for online watching (not porn!),
Making Money, the How-To Way - New York Times

Tools For Your Video Career

April 18th, 2008

Techcrunch has some ideas about using online video:
Tools For Your Video Career

VCs Adjust to Facing More Competitors for Fewer Companies.

A great example of how a simple tool is good enough to tell a story and create content:The Master of Emulsion: Flip Video Vlog: A Tale of Two Formats

Making Money from Web 2.0

March 6th, 2008

Writing that novel or creating that cool independent film isn’t unlike creating a non-fiction book or video. The most succesful works choose a niche or genre and create something new.

The Harry Potter series was the product of J.K. Rowling’s efforts in creating fantasy genre content in the niche of children’s books. The Blair Witch Project was the result of filmmakers asking themselves what they could create in the low-budget horror niche that hadn’t been done before.

Rowling and the producers of The Blair Witch Project knew who their intended audience was. They created content for a very focused group that had wide appeal. When you write a book or screenplay, ask yourself these questions:

Who is this for? Have an idea of who you expect to read or see your content. “Everybody” isn’t an answer. That just means you have no idea who you’re targeting it for.

What can I bring to it? Take a look at your experiences and resources. Those help create a unique set of circumstances that you can use to make your creation original.

Am I trying to do something original or am I reflecting something else? There’s nothing wrong with being influenced or inspired by the works of others. Just don’t believe that because your book features a girl who goes to magic school to learn witchcraft and wizardry that your idea is nothing like Harry Potter and any comparisons are unfair. Be honest as to why you are tapping into a particular market. People who like one thing are likely to like more of the same – as long as it’s not a shoddy imitation.

Directories and guides are often nothing more than the product of someone taking the time to organize information. Often all the information is out there waiting for someone to find it. Directories of people and companies that hire special professional services are valuable to people in those professions. Entertainers including comedians, musicians and magicians will pay for up-to-date guides that list information about venues along with contact information. You might think that there would be more of these guides, but often the only people who go through the trouble of putting them together are the entertainers themselves, and they keep them a secret. Anyone can put together a guide like that. All it takes is a computer, a telephone and a list of questions. The venues are usually very happy to provide you with information on what price range they pay and what the working conditions are like.
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